THE FUTURE OF
PRODUCTION IS NOW
At Cafeteria Films, we're revolutionizing the virtual production landscape by combining cutting-edge technology with artistic ingenuity. Our expert team of innovators and visionaries seamlessly merges the realms of art and science to create groundbreaking visual experiences that defy the boundaries of imagination. With a world-class ensemble of creative storytellers, virtual artists, and technologists, we're dedicated to democratizing access to state-of-the-art virtual production capabilities.
What is Virtual Production?
Virtual Production is a groundbreaking approach to filmmaking that seamlessly integrates live-action footage with computer-generated imagery (CGI) in real-time. This cutting-edge technique revolutionizes traditional filmmaking processes by combining the power of advanced technology, such as motion capture, virtual reality, and real-time rendering, with the artistry of traditional filmmaking.
At its core, virtual production allows filmmakers to visualize and manipulate digital environments and characters simultaneously with live-action elements. This revolutionary process provides unprecedented creative control, enabling directors and cinematographers to make real-time adjustments to lighting, camera angles, and set design, resulting in a more efficient and dynamic production workflow.
WHY VIRTUAL PRODUCTION?
BENEFITS OF
VIRTUAL PRODUCTION
What if you could control what you’ve never been able to control? What if you could tell the sun what to do and it would listen? What if you could go anywhere you want without ever leaving?
More Content In
Less Time
Increase your creative output by up to 3x
Live In-Camera
Results
Instant feedback and real-time optimization
Total Environmental
Control
Literally move mountains and control sunlight
Infinite
Locations
Travel to multiple locations without ever packing a suitcase
BEHIND THE SCENES
We produced three 30-second commercials for Aroma360 in on a tight deadline. We used Unreal Engine to build five 3D locations for the spots and shot the whole thing on an Alexa Mini in a single day of production. The ads played on Hulu, Paramount+, Peacock, and other OTT platforms, showcasing the effectiveness of virtual production in creating high-quality content quickly.
AROMA360
Smellaportation Campaign
Written by and starring Amber Joy Layne, each spot features the spokesperson “Romy,” a quirky, fast-talking, woman of the future.
She introduces the Aroma360 device to a husband and wife, and with the press of a button, transports everyone on a wild ride through space, time, and smell.
